In 2013 our research showed that most Essex students didn't consider themselves to be a member of the SU. This hurt. A lot.
So we started on an ambitious campaign to completely reinvent membership of Essex SU and the solution came from our members - something that could be handed down between generations of students - the SU heirloom.
The heirloom is a revolutionary, tangible way of showing membership and increasing engagement.
It's a unique, customisable symbol of belonging to the Students’ Union family at Essex, something that you can keep, hold and wear.
It may look like a bracelet but it’s way more powerful than that.
Here's what happened when our members visited the heirloom house to get theirs...