In 2013 our research showed that most Essex students didn't consider themselves to be a member of the SU.  This hurt.  A lot.

So we started on an ambitious campaign to completely reinvent membership of Essex SU and the solution came from our members - something that could be handed down between generations of students - the SU heirloom.

The heirloom is a revolutionary, tangible way of showing membership and increasing engagement.

It's a unique, customisable symbol of belonging to the Students’ Union family at Essex, something that you can keep, hold and wear.

It may look like a bracelet but it’s way more powerful than that.

Here's what happened when our members visited the heirloom house to get theirs...