All of our work is underpinned by a radical 'anti-strategy' - because life's too short to spend it writing a long-winded strategy that no-one understands, let alone follows.

We believe our strength is our ability to be quick and nimble, so we're keeping it simple, bold and avoiding any traditional jargon.

One example is our tattoos.  If the SU was a person, these are the things that we’d care about enough to get tattooed on our body.

They're memorable and direct and give everything we do a sense of purpose.